Festival group event
About Us

The Sales Team
Built for Experiential

We come from the industry. We know the product. And we know how to sell it to groups.

Our Mission
"To be the sales team that experiential entertainment companies never had — and the reason their group revenue becomes a defining part of their business."
Group event at rooftop venue
Our Story

Born from a
Gap in the Market

Birch Street Hospitality was founded after our team spent years working inside experiential entertainment companies and watching the same story play out: incredible venues, passionate operators, and a group sales channel that was either non-existent or chronically underfunded.

The problem wasn't the product — it was bandwidth. Building a group sales function requires dedicated time, specialist skills, and an established network. Most operators simply don't have any of the three.

We built Birch Street to be the answer: a seasoned, embedded group sales team that experiential entertainment companies can plug in — and immediately start seeing results.

See Our Services
How We Work

Our Values

I

Hustle

Group sales is a contact sport. We show up, follow up, and never leave a qualified lead on the table. Our clients feel the difference from day one.

II

Ownership

We treat your revenue goals as our own. When you win, we win. That alignment shapes every call we make, every proposal we send, every deal we close.

III

Transparency

No black boxes. You see the pipeline, the activity, and the results — every week. We believe accountability is the foundation of a great partnership.

IV

Expertise

We come from the experiential entertainment and hospitality world. We understand your product, your buyer, and the language that closes group deals.

Why It Works

We Know the
Buyer and the Product

Most outsourced sales teams fail because they don't understand the product they're selling. Our team has worked inside experiential entertainment companies — we've managed the venues, run the events, and fielded the group inquiries ourselves.

That means we can speak credibly to corporate buyers, handle objections with authority, and position your venue in a way that resonates — because we've been on both sides of the conversation.

Our Services
Immersive group dining experience
Work With Us

Let Us Bring Our
Expertise to You

We work with a select number of clients at any given time, ensuring every partner gets our full attention and commitment. We'd be glad to have a conversation about your venue and your group revenue goals.